Client
Ali Bin Ali Hospital
Sector
Healthcare · Riyadh
Scope
Brand identity, brand applications, social media
A name that beats.
The Brief
Ali Bin Ali Hospital in Riyadh builds on community partnership and international medical expertise. It wanted an identity as reassuring as its care and as precise as its standards.
The Idea
We let the name become an ECG trace. The Arabic letters rise and fall like a heartbeat, a natural rhythm captured in one confident line of clinical red that runs from the façade to the pharmacy counter.
The Outcome
A healthcare brand that patients understand instantly: alive, human and trustworthy.
Identity in application
The heartbeat line runs from the façade to the pharmacy sign, the patient room and the doctor's coat: a clinical red that reads as alive and human.
