Turning a national job search into a journey people trust.
The Brief
Jadarat is the Kingdom's unified national employment platform, connecting job seekers with vacancies across the public and private sectors. It had to feel official enough to trust and open enough to welcome every job seeker in.
The Idea
We rebuilt the mark on a precise engineering grid so every curve aligns with the platform's interface. The emblem's radiating form reads as a meeting point, the place where people and opportunity connect, set in a calm teal that keeps state authority from feeling cold.
The Outcome
One redrawn identity now carries the whole journey, from search to interview to offer, consistently across web, mobile and social. The platform looks as dependable as the service it provides.
Identity in application
Teal stationery, a quiet engraved emblem and a web platform that feels as welcoming as a front desk. Every touchpoint is designed to make a government service feel personal.
