A car wash brand that moves as fast as its vans.
The Brief
JETC brings professional steam washing to your parking spot anywhere in Saudi Arabia and the Gulf. Its category is crowded with forgettable names. JETC needed to look like a technology company, not a garage.
The Idea
We built a wordmark with forward momentum. Cut-in counters and a closing bracket suggest a nozzle, a jet and a speed line in a single shape. Racing red on graphite gives the brand the energy of motorsport, carried across app screens, uniforms and van livery.
The Outcome
A brand that is legible on a passing van and just as sharp as an app icon, built for a business that lives on the move.
Identity in application
Racing red on graphite, from the cap and the lightbox to the app in your hand. The brand is designed to be seen in motion: on a van, a uniform or a passing screen.
